> ## Documentation Index
> Fetch the complete documentation index at: https://docs.worldbranding.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content tracker

> Plan, write, and ship content without losing the plot.

The Content Tracker is where you actually *make* content, not just talk about making content. It's a kanban board, a calendar, and a writing workspace all stitched into one. Notion would charge you \$20 a month for less.

## The board

Seven columns, left to right:

1. **Not started**: parked. The "I'll think about this later" pile.
2. **Ideation**: you're actively working on it as an idea. Hook drafts, angles, vibes. AI-generated suggestions from your Weekly Review land here automatically.
3. **Scripted**: the script or caption is written.
4. **Filmed**: footage is captured.
5. **Edited**: post-production done.
6. **Ready**: scheduled and waiting for the publish date.
7. **Posted**: live. Done. Move on with your life.

Drag cards between columns to update status. Each card has a publish date, a platform (Instagram or YouTube), a type (Reel, Carousel, or Image), and a medium (Video, Audio, or Photo).

## Custom vs. date sort

Two sort modes at the top of the board:

* **Custom**: drag cards to reorder within a column. Order sticks across reloads, no fighting it.
* **Date**: cards sort by publish date automatically. Drag handles are disabled (no manhandling the sort, sorry).

Switch whenever. Sort preference is just visual, your data doesn't move.

## Filter pills

Above the board: **All · Reel · Carousel · Image · Custom · By date**. Click one to narrow what's shown. The board doesn't lose cards, it just stops showing them. Click All to reset.

## Calendar view

Toggle to the calendar to see everything by publish date. Useful for noticing gaps, accidental clusters, or that one week where you somehow scheduled six posts on Tuesday and zero everywhere else (it happens to the best of us).

Grab any card and drag it onto a different day to reschedule it right there, no opening the card to fiddle with the date field. Click an empty day to start a fresh idea on that date.

## Generated calendar

When you first pick an archetype, the app generates a draft calendar: roughly a month of empty slots laid out according to your archetype's content mix (growth / authority / personal) and the pillars associated with it. These slots are flagged as **generated** under the hood, so they're easy to tell apart from ideas you wrote yourself.

You're not stuck with them. Edit, delete, replace, whatever. They're a starting point, not a contract.

Want a fresh batch later? The **Generate schedule** button rebuilds slots for any date range, and it shows you a live preview before it commits: how many slots it'll create, the exact growth / authority / personal split, and how many existing generated slots it'll replace. It spreads your content mix across the whole run instead of week by week, so a small personal share no longer quietly rounds down to zero, and it flags any category that would get shut out so you can bump the weeks or posts per week.

## Cards from Weekly Reviews

Every Monday your **Weekly Review** delivers AI-generated content ideas tuned to your winning patterns. When you click **+ Add** on a suggestion, that card drops straight into the **Ideation** column with the AI's reasoning preserved as a **Seed** block visible inside the card. So your tracker fills itself with ideas grounded in your actual data, not generic content prompts pulled from someone's Notion template. See [Weekly Reviews](/weekly-reviews) for the full picture.

## Brain dump

The **Brain dump** button in the toolbar is for when your head is full and your board is empty. Hit it, then either record a voice note (ramble away, seriously, structure is not required) or paste a wall of text. The AI splits your stream of consciousness into separate content ideas, sorts each one into a pillar and category, and shows you the proposed cards.

Uncheck anything that missed the point, hit **Add**, and they all land in **Ideation** with your own words preserved as the seed. Five minutes of talking on a walk becomes a week of planned content. This is the single highest leverage button in the app, we will not be taking questions.

A few notes:

* The transcript is editable before you split it, so you can trim the part where you talked about lunch.
* It only creates ideas it actually finds. A two-topic ramble makes two cards, not eight padded ones.
* These cards count as *yours*, not AI-generated. The AI just did the sorting.

## Writing flow inside a card

Click a card to open the detail modal. The left rail holds the metadata (status, type, category, pillar, publish date, notes). The right side is your writing surface:

* **Seed** (if present): the origin context. For AI-generated cards this is the "why this idea" rationale. For manual ideas, it's whatever inspiration you pasted in. Read-only callout block above the script area.
* **Script editor**: where the actual script lives. Markdown-ish editor with bold, italic, lists, headings.
* **Caption & post link**: collapsible section below. Open it when you're ready to write the caption and stage the post URL.

You don't have to use every field. If you can rip a post in one go, just type the script and ship. The structure is there for when you're stuck.

## Write for me (the ghostwriter)

In the script toolbar there's a **✦ Write for me** button. Click it and the AI drafts the script for you, but not in generic AI voice. It builds the draft from:

* The card's seed and your expanded thoughts (your raw thinking is the source material)
* Transcripts of your own top posts, so the draft sounds like *you* and not like a LinkedIn motivational poster
* The winning patterns from your latest [Weekly Review](/weekly-reviews)
* Your archetype and niche

The draft respects the card's format: Reels get a spoken script with a hook that earns the next three seconds, Carousels get slide-by-slide copy, Images get a hook line. If you already have a script, the button becomes **✦ Rewrite for me** and asks before replacing anything. Rewrites aren't destructive either: an **↩ Undo** button appears so you can put your previous draft back and try a few takes without losing the one you liked.

After it writes, a small line under the editor shows what it drew from, something like *"✍️ Written from 3 of your reels + 2 winning patterns"*, so you always know whose voice you're getting. Hover it for the specifics, and curate which reels count over in [Library](/documents).

Treat the output as a strong first draft, not a finished post. Read it out loud, punch up the parts that don't sound like you, then ship. The more of your own reels you've imported into [Documents](/documents), the more it sounds like you.

The ghostwriter has two siblings:

* **✦ Write caption**: lives next to the caption field. Drafts your Instagram caption from the script, with a first line that works as a feed hook, line breaks that breathe, and a few niche hashtags that aren't #blessed. Same voice engine, same "make it yours" rule, and the same **↩ Undo** if you want your old caption back.
* **5 hooks**: lives in the script toolbar once you have a script. Generates five alternate openings, each attacking from a different angle (curiosity, contrarian, stakes, specificity, story). Click **Use** to swap one in as your new opener, or copy them out to compare. Hooks are 80% of the battle, so yes, this button earns its place.

## Post performance on your cards

Here's the loop-closer. When a card reaches **Posted** and you paste the Instagram URL into its **Post link** field, the app matches it against your synced [Metrics](/metrics) data and shows the receipts:

* The card gets a small badge like **▲ 2.3×**: how that post performed against your median engagement rate. Green means above your median. Hover it for the exact ER.
* Inside the card, under the post link, you get the full stat row: likes, comments, views, and the engagement multiple. It even appears live the moment you paste the link.

So the board stops being just a planner and starts being a scoreboard. The card you wrote three weeks ago now tells you whether it actually worked. Your Weekly Review also knows which posts came from cards, so it can tell you how your planned content stacks up against the stuff you improvised at 11pm.

Only works for posts that are in your synced data (the most recent \~30), and you need your Instagram handle connected. Older links just quietly show nothing.

And you barely have to paste links at all: when a card sits in **Posted** without a link, the app compares your card's caption and script against your synced posts and suggests the match. Open the card and you'll see "Looks like this is your May 16 carousel" with a **Use this link** button. One click, receipts attached. It never links anything without you confirming, because trust issues go both ways.

## Asking for a review

Once you have a script written, hit **Request review** on the card. The admin team gets notified, takes a look, and leaves feedback as comments below the script.

Their comments show up under the button. Resolve each one with the ✓ when you've addressed it. When you're done with feedback for that card, the request clears itself.

Change your mind? Click **Request review** again to cancel. It's a toggle. Low stakes.

## Trash

Deleted cards go to the trash rather than being nuked. Click the trash icon in the toolbar to see what's in there and restore anything you deleted in a moment of post-coffee chaos. No support ticket required, we believe in you.