# World Branding

> How to use the World Branding app: tasks, projects, content tracker, and more.

## Docs

- [Content tracker](https://docs.worldbranding.com/content-tracker.md): Plan, write, and schedule content without losing the thread.
- [Documents](https://docs.worldbranding.com/documents.md): Your library: generated, uploaded, grouped.
- [Getting started](https://docs.worldbranding.com/getting-started.md): Your first 10 minutes in the app.
- [Welcome to World Branding](https://docs.worldbranding.com/index.md): What this app is, what it does, and how to actually use it.
- [Projects](https://docs.worldbranding.com/projects.md): Chat assistants that already know who you are.
- [Ideation](https://docs.worldbranding.com/projects/ideation.md): Generate content ideas built from your brand, your audience, and what's actually trending.
- [Lead Magnets](https://docs.worldbranding.com/projects/lead-magnets.md): Build a lead magnet (ebook, webinar, quiz, email sequence) from scratch.
- [Scripting](https://docs.worldbranding.com/projects/scripting.md): Short-form video scripts, picked by the type of content you're making.
- [Storytelling](https://docs.worldbranding.com/projects/storytelling.md): Turn a real story from your life into a ready-to-record Instagram Reel script.
- [Tasks](https://docs.worldbranding.com/tasks.md): What they are, how they work, and why some are locked.
- [Citizen](https://docs.worldbranding.com/tasks/citizen.md): A deep psychographic profile of your ideal client, built from real online data.
- [North Star](https://docs.worldbranding.com/tasks/north-star.md): The raw material interview: who you are, what you believe, and what you've lived through.
- [WorldCode](https://docs.worldbranding.com/tasks/worldcode.md): Your 7-component brand architecture, built from your North Star + Citizen.