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Documentation Index

Fetch the complete documentation index at: https://docs.worldbranding.com/llms.txt

Use this file to discover all available pages before exploring further.

The North Star is the first task in the program, and ngl, it’s the most important one. Everything you make later (your Citizen, your WorldCode, every project chat) pulls from this document. Garbage in, garbage out. Specificity in, brand in.

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What it is

A guided interview where you brain-dump the raw material that makes you you: the brands you admire, what you think is broken about your industry, your polarising takes, your communication style, the version of yourself you usually keep offline, and your full life story (childhood through now). The AI is not here to coach you, evaluate your answers, or tell you what to do with them. It’s pulling. Refinement happens later in other tasks.

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What it asks

Seven sections, in this order:
  1. Brands you admire: top 3 to 5 personal brands in your space and what specifically you want to embody from each.
  2. What’s broken: what you believe is fundamentally wrong with how your industry operates, and why you’re against it.
  3. Polarising takes: opinions of yours that go against common practice. The ones you’ve held back.
  4. Personality & communication style: how your closest friend would describe you (not your professional self, the whole person).
  5. Parts you leave out: what you keep off-camera and why.
  6. The one sentence: how you’d want an ideal client to describe you to a friend.
  7. Life brain dump: six groups of questions covering childhood, adulthood, business origin, failures, turning points, identity moments, and hard moments.
It’s a lot. That’s the point. Section 7 (life brain dump) is the biggest section and the most valuable. Don’t speed-run it.

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Tips that actually matter

  • Specificity beats polish every time. “I’m authentic” tells the AI nothing. “I share failures as openly as wins, and it makes everything I teach feel earned” tells it everything.
  • Bullet points are fine. You don’t have to write essays. Shorter and more specific is better.
  • Use voice-to-text. Tap the mic in the message box. Voice notes work especially well for the storytelling sections, and you’ll talk yourself into specifics you wouldn’t have written.
  • Don’t filter yourself on Section 7. The story that feels too small or too personal is usually the one your audience would connect with most.

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What you get at the end

A document called your North Star: saved to your library, automatically injected into every project chat, and used as input by the Citizen and WorldCode tasks downstream.

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Time

Plan for 30 to 60 minutes if you’re going deep (recommended). You can step away and come back; progress saves.

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Prerequisites

None. Start here.