1. Change your password
We sent you a temp password. The app immediately makes you replace it. Pick something you’ll remember (or use a password manager like a functional adult, your call).2. Tell us about you (the onboarding form)
Right after the password swap, a single form asks for:- First name + last name (both used as your display name in the sidebar)
- Instagram handle (the bare handle, the full URL, or
@handle, we parse all three) - Timezone (auto-detected from your browser, override if it guessed wrong)
- Niche (one-liner about who you serve, e.g. “fitness coaches” or “B2B founders”)
- Offer (couple sentences about what you sell + who you sell it to)
3. Welcome video
A short Vimeo walkthrough auto-plays once you’re in. Watch it, skip it, whatever. It lives forever at Profile → Introduction Video if you want it later.4. Pick your archetype
After the video you’ll be asked to pick an archetype: Explorer, Sovereign, or Cartographer. This isn’t a vibes quiz. It tells the app what mix of content you want to make (growth vs. authority vs. personal) and which pillars to lean on. You can change it any time under Profile → Select Archetype. Switching doesn’t nuke existing content, it just changes future suggestions. So if you’re commit-phobic, just pick the closest and move on. Future-you can deal with future-you’s problems.5. Look at your task list
The home page shows your tasks. They run in a specific order. Some are locked until you finish earlier ones, and yes, that’s on purpose. Each task builds on the last. Hit the first unlocked one. Answer the questions. When you’re done, the app spits out a document and you move on.How long this actually takes
The first task is ~10 to 20 minutes if you actually think about your answers. Don’t speedrun it. The whole reason tasks exist is that they pry good answers out of you, the kind you wouldn’t have produced in a blank Notion doc at 2 a.m. while hyperfocused. That’s the point. Let it cook. If you have to stop partway, you can. Progress saves automatically. Come back, pick up where you left off, your work is fine. No tab anxiety.What you’ll have at the end
After working through the tasks:- A document library full of your own positioning, brand story, voice, offers, etc.
- Project chats (writing assistants, strategists, etc.) that already know all of the above about you
- A content tracker pre-loaded with a calendar that matches your archetype
- Instagram metrics quietly syncing in the background, every day, forever (or until you delete your account)
- A weekly memo (the Weekly Review) landing every Monday morning that tells you what’s actually working, no spreadsheet required