1. Set your password
Check your email for an invite from us. Click Set your password and pick something you’ll remember (or use a password manager like a functional adult, your call). The link works for 7 days. If it expires, the page lets you send yourself a fresh one. Forgot your password later? Hit Forgot password on the sign-in page and we’ll email you a link that works for 1 hour. Your account might include only part of the app, like just the course or just your documents. If so, you’ll only see those parts, and some of the steps below won’t apply to you.2. Tell us about you (the onboarding form)
Right after you set your password, a single form asks for:- First name + last name (both used as your display name in the sidebar)
- Instagram handle (the bare handle, the full URL, or
@handle, we parse all three) - Timezone (auto-detected from your browser, override if it guessed wrong)
- Niche (one-liner about who you serve, e.g. “fitness coaches” or “B2B founders”)
- Offer (couple sentences about what you sell + who you sell it to)
- Weekly posting goal (how many posts a week you’re committing to. It starts at 3, and you can change it whenever)
3. Welcome video
A short Vimeo walkthrough auto-plays once you’re in. Watch it, skip it, whatever. It lives forever at Profile → Introduction video if you want it later.4. Pick your archetype
Nothing pops up to make you do this one. Click your name in the sidebar, hit Select archetype, and choose: Explorer, Sovereign, or Cartographer. This isn’t a vibes quiz. It tells the app what mix of content you want to make (growth vs. authority vs. personal) and which pillars to lean on. It also unlocks Generate schedule on the tracker. You can change it any time from the same menu. Switching doesn’t nuke existing content, it just changes future suggestions. So if you’re commit-phobic, just pick the closest and move on. Future-you can deal with future-you’s problems.5. Work the setup checklist
Your home page opens with a “Set up your world” checklist. It’s your tasks, in order. The current one is expanded with a description and a big Start button; the rest sit collapsed below it. Some are locked until you finish earlier ones, and yes, that’s on purpose. Each task builds on the last. Hit Start on the expanded one. Answer the questions. When you’re done, the app spits out a document, the next task unlocks, and the checklist ticks forward. Finish all of them and the checklist disappears, leaving your full dashboard: your Instagram figures, Today’s Move (it watches your data and suggests the highest-leverage thing to do next, including opening the exact card that still needs a script), your follower trend, your best posts, and your week’s content plan. That’s the payoff for doing the homework.How long this actually takes
The first task is ~10 to 20 minutes if you actually think about your answers. Don’t speedrun it. The whole reason tasks exist is that they pry good answers out of you, the kind you wouldn’t have produced in a blank Notion doc at 2 a.m. while hyperfocused. That’s the point. Let it cook. If you have to stop partway, you can. Progress saves automatically. Come back, pick up where you left off, your work is fine. No tab anxiety.What you’ll have at the end
After working through the tasks:- A document library full of your own positioning, brand story, voice, offers, etc.
- The Studio, your AI writers’ room, which already knows all of the above about you. It’s grayed out in the sidebar until your three setup interviews are done and your first five videos are mapped, then it lights up
- A content tracker that can lay out a calendar matching your archetype
- A home dashboard that answers “how’s it going” and “what should I do next” every time you log in (followers, your posting goal, your best posts, this week’s plan)
- Instagram data quietly syncing in the background, every day, forever (or until you delete your account)
- A weekly memo (the Weekly Review) landing every Monday morning that tells you what’s actually working, no spreadsheet required