What it is
A two-phase task. First, a quick 7-question intake about your offer and audience. Then the AI runs real research, pulling from online communities, forums, reviews, and published sources, and builds a deep psychographic profile of your ideal client. The output isn’t a generic “marketing persona” with stock-photo Sarah-the-45-year-old-mom energy. It’s grounded in what actual people in your niche are actually saying, in the words they actually use.How it works
Phase 1: Intake (7 questions)
The AI asks one question at a time. Answer what you know, skip what you don’t (the AI literally tells you “skip if unsure”, which is better than guessing). The questions:- What do you sell? (
I help [who] to [outcome] through [what you offer].) - Who’s your ideal client? (gender, age, work, experience level, income, lifestyle)
- Have you worked with this type of person before? Describe your favorite (or a clear example).
- What’s the most common problem they need help with? In their words, not yours.
- What do they want most after working with you? What does life look like on the other side?
- Have they tried to fix this before? What didn’t work?
- Who’s the wrong fit for your offer?
Phase 2: Research
Once confirmed, research kicks off. This takes a few minutes. You’ll see chunks streaming in. Feel free to step away and come back; it’ll be done when you get back. The AI flags anything lower-confidence with[verify] so you can sanity-check it independently. If your audience is too niche for reliable data, it’ll say so and narrow to the closest adjacent audience.
What you get
A document called your Citizen Doc containing:- Specific observable problems and pain points
- Goals and identity-level motivations
- Fears, obstacles, objections
- Past attempts and why they failed
- The exact language and lingo your audience uses
- Emotional drivers and the dominant internal narrative
Tips
- Be honest in the intake. The research is only as good as your intake. Vague audience description = vague research.
- Use the right kind of detail. “Online business owners” is too broad. “Service-based coaches doing 25k/month who haven’t built a content engine yet” is workable.
- Don’t try to research a fantasy audience. Pick the people you’ve actually talked to, sold to, or seen in your space. The made-up dream client is not coming. Research the real one.