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Documentation Index

Fetch the complete documentation index at: https://docs.worldbranding.com/llms.txt

Use this file to discover all available pages before exploring further.

The Citizen is the second foundation task. The North Star is about you. The Citizen is about the person you’re trying to reach. Both documents power everything downstream.

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What it is

A two-phase task. First, a quick 7-question intake about your offer and audience. Then the AI runs real research, pulling from online communities, forums, reviews, and published sources, and builds a deep psychographic profile of your ideal client. The output isn’t a generic “marketing persona.” It’s grounded in what actual people in your niche are actually saying.

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How it works

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Phase 1: Intake (7 questions)

The AI asks one question at a time. Answer what you know, skip what you don’t (the AI literally tells you “skip if unsure”, which is better than guessing). The questions:
  1. What do you sell? (I help [who] to [outcome] through [what you offer].)
  2. Who’s your ideal client? (gender, age, work, experience level, income, lifestyle)
  3. Have you worked with this type of person before? Describe your favorite (or a clear example).
  4. What’s the most common problem they need help with? In their words, not yours.
  5. What do they want most after working with you? What does life look like on the other side?
  6. Have they tried to fix this before? What didn’t work?
  7. Who’s the wrong fit for your offer?
When you’re done, the AI summarises its understanding in 2 to 3 sentences and asks you to confirm before research starts. Don’t skip this confirmation step. If the summary is off, fix it now.

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Phase 2: Research

Once confirmed, research kicks off. This takes a few minutes. You’ll see chunks streaming in. Feel free to step away and come back; it’ll be done when you get back. The AI flags anything lower-confidence with [verify] so you can sanity-check it independently. If your audience is too niche for reliable data, it’ll say so and narrow to the closest adjacent audience.

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What you get

A document called your Citizen Doc containing:
  • Specific observable problems and pain points
  • Goals and identity-level motivations
  • Fears, obstacles, objections
  • Past attempts and why they failed
  • The exact language and lingo your audience uses
  • Emotional drivers and the dominant internal narrative
Saved to your library, auto-injected into every project chat, used as input by the WorldCode task.

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Tips

  • Be honest in the intake. The research is only as good as your intake. Vague audience description = vague research.
  • Use the right kind of detail. “Online business owners” is too broad. “Service-based coaches doing 5to5 to 25k/month who haven’t built a content engine yet” is workable.
  • Don’t try to research a fantasy audience. Pick the people you’ve actually talked to, sold to, or seen in your space.

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Time

15 to 30 minutes of active answering, plus a few minutes of background research where you can be doing literally anything else.

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Prerequisites

None. You can do this before, after, or alongside the North Star.