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Documentation Index

Fetch the complete documentation index at: https://docs.worldbranding.com/llms.txt

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The Ideation project is the content idea engine. Tell it you want ideas, or bring it a half-baked one. It pulls from your North Star, your Citizen, and your WorldCode to give you ideas that sound like you, not like every other creator’s content calendar. It also has web search on, so it can pull what’s currently trending in your space.

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What it does

Two modes, picked by you at the start:

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Path A: You bring an idea

You already have something in mind. Maybe rough, maybe specific. The AI takes your raw idea and runs it through three internal frameworks (GAP, Tension Principles, STEPPS) to find the sharpest angle on it, engineer it for shareability, and make sure it ladders back to your conviction. You’ll see:
  • The strongest angle (and 3 to 5 alternative angles if your idea is currently too flat)
  • How to make it actually spread
  • A polished version, ready to go into your content tracker

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Path B: You want ideas generated

You’re staring at a blank wall. Tell the AI, and it’ll generate a content idea menu, categorised by what each idea is for (growing your audience vs. building authority vs. creating personal connection), engineered so each idea has actual pull, not just topics you’d nod at and scroll past.

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How the documents power it

This project literally cannot run without your three foundation documents:
  • North Star: your voice, your polarising takes, what you stand for. So the ideas sound like things you’d actually say.
  • Citizen: your audience’s pains, language, internal narratives. So the ideas hit where it actually hurts.
  • WorldCode: your conviction and named enemy. So every idea has a clear stake in the ground, not generic advice.
If any of these are missing, the project tells you which one and stops there. Go finish it and come back.

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What it won’t do

  • No framework name-dropping. The AI uses GAP, Tension, and STEPPS internally; you’ll never see those words. The ideas should just feel sharp, not lecture-y.
  • No generic listicles. It’s tuned against “10 tips for X” energy.
  • No filler. If an idea isn’t strong enough to pass its internal tests, it gets reworked or replaced, not shipped.

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Tips

  • Bring real specificity into Path A. “I want to post about consistency” is too thin. “I want to post about how the people who tell you to ‘just be consistent’ don’t realise it’s a privilege” gives the AI something to work with.
  • Use Path B when you’re stuck. Don’t try to brute-force ideas yourself. That’s literally what this is for.
  • Drag the good ones into your Content Tracker. The ideation chat is the brainstorm. The tracker is where the work happens.

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Prerequisites

North Star, Citizen, and WorldCode. All three required.