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Documentation Index

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The WorldCode is the third foundation task and the one that ties it all together. It takes your North Star (who you are) and your Citizen (who you serve) and builds the actual architecture of your brand on top of them. This is the doc that turns “I have a brand” into “I have a world”: a singular conviction, an enemy, the people who belong inside it, and the language that holds it together.

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What it is

A guided session where the AI walks you through 7 components in a strict order. Each one builds on the last. You can’t skip ahead, and you shouldn’t want to. The order is the whole point. The AI on this one is not gentle. It’s designed to push back when answers are soft, refuse to move on when a component isn’t strong enough, and challenge you to find the sharper version of what you actually believe. This is by design. The output is only valuable if the components are real.

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The 7 components

Built in this exact sequence:
  1. Core Conviction: the one belief your world is organised around. Has to polarise, compel, and be clear enough to spread mouth-to-mouth. The AI will reject candidates that are just “nice”; it’s looking for the one that costs you something to say out loud.
  2. Origin Story (anchor): the lived experience that earned you the right to your conviction. Not a polished narrative here, just enough to anchor it to something real.
  3. Citizens: the people who belong inside your world, defined from the brand’s perspective.
  4. Tourists: who this is explicitly not for. Just as important as citizens.
  5. Enemy: the named force you’re against (a mindset, a practice, an industry norm, not a person).
  6. Shared Language: coined terms, signature phrases, vocabulary that belongs to your brand specifically.
  7. The World: the long-term universe you’re building and what it stands for.

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How it differs from the other tasks

  • It’s more confrontational. The AI is built to push back, refuse soft answers, and demand specificity. Don’t take it personally; it’s pulling out the brand that already exists in you.
  • You can’t run it without the other two. This task literally cannot start without your North Star and Citizen documents.
  • The output is a finished doc. Not a brain dump like the North Star. This is the structured architecture, organised, named, and ready to use.

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What’s in your context

The AI gets four things automatically:
  1. Your North Star (source material for Core Conviction and Origin Story)
  2. Your Citizen Doc (source material for Citizens, Tourists, and the audience-side of every component)
  3. The WorldBranding framework (the philosophy the AI is working from)
  4. Cult Principles (a diagnostic framework the AI uses to test whether each component is actually strong enough)
You don’t need to know these reference docs exist for the task to work; the AI handles all of that internally.

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Tips

  • Trust the pushback. When the AI rejects an answer, it’s not being precious. The whole task is engineered to refuse softness.
  • React, don’t pick. When it presents a candidate Core Conviction, your job is to react honestly: agree, push back, redirect. Don’t try to pick the “right” answer.
  • It’s normal for this to feel intense. The Core Conviction component especially can take real time. That’s expected.

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What you get

A document called your WorldCode, the brand architecture. Saved to your library, auto-injected into every project chat. This is the doc that lets the AI actually sound like your brand instead of a generic creator.

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Time

45 to 90 minutes, depending on how fast you reach a Core Conviction the AI accepts. Component 1 is the longest by far.

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Prerequisites

You must complete the North Star and the Citizen first. The WorldCode page in the app stays locked until both are done.