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Documentation Index

Fetch the complete documentation index at: https://docs.worldbranding.com/llms.txt

Use this file to discover all available pages before exploring further.

The Scripting project is the workhorse for short-form video scripts. Unlike Storytelling (which only does personal-story Reels), Scripting handles every category of content: growth, authority, personal, and the hybrids between them. When you open this project, you’ll see six choice buttons instead of one. Each one is a different scripting mode, tuned for a different type of content. Pick the one that matches what you’re making.

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The six choices

Mapped to the GAP framework (Growth / Authority / Personal):

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Growth

Scripts built around a known figure, emerging topic, or trending conversation. The AI will help you find the angle, search for current info, and turn it into a clear, opinionated take. Best for reaching new audiences who don’t know you yet. Inputs the AI needs: the specific topic, figure, or trend (the more specific the better), and your angle, if you have one. If you don’t, it’ll cross-reference your North Star to find one that’s genuinely yours.

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Authority

Conviction-driven scripts built on a six-section framework: Hook, Problem, Reframe, Value, Closing, CTA. Best for building trust with people who already know you exist and need to be reminded why you’re worth following. Inputs the AI needs: the topic (a specific belief, problem, or insight) and your CTA preference (ManyChat keyword, conviction close, or community close).

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Personal

Personal-story scripts, content that leads with a real moment from your life and uses it to deliver a lesson the audience can apply. Similar to Storytelling, but more direct: tell it the story and the AI writes the script, no extraction interview.

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Growth + Authority

Hybrid for when you want a trending hook but a deeper conviction underneath it. Use this when the surface topic is the bait and your real take is the substance.

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Growth + Personal

Hybrid for when a trending topic intersects with a moment from your life. Use this when the way you specifically experienced something is the angle nobody else can take.

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Authority + Personal

Hybrid for when your conviction is best demonstrated through a personal moment. Use this when the story is the proof for the belief.

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How to choose

Not sure which one to pick? Pick by what kind of content you’re trying to make right now:
  • Reaching new people who don’t know you? → Growth (or one of the Growth hybrids)
  • Building trust with people who already follow you? → Authority
  • Sharing a real moment from your life? → Personal (or a Personal hybrid)
You can always close the session and start a different choice if you picked wrong. Each choice is its own scripting workflow with its own knowledge files.

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What every choice has in common

  • All three documents (North Star, Citizen, WorldCode) are auto-injected
  • Web search is on (for pulling current information when needed)
  • Output is a clean, sectioned script. No commentary before, no explanation after, just the script.

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Tips

  • Be specific in the input. “Make a video about consistency” won’t work. “Make a video about how the people who tell you to just be consistent are usually people who already have audiences” will.
  • The mode confirmation step matters. Before writing, the AI confirms the mode, topic, and angle. Read it. If anything’s wrong, fix it now. Re-confirming is faster than rewriting.
  • Sessions are scoped to the choice. A Growth script session won’t accidentally turn into an Authority script. If you want a different type, start a new session under a different choice.

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Prerequisites

North Star, Citizen, and WorldCode. All three required for every choice.