The board
Seven columns, left to right:- Not started: parked. The “I’ll think about this later” pile.
- Ideation: you’re actively working on it as an idea. Hook drafts, angles, vibes. AI-generated suggestions from your Weekly Review land here automatically.
- Scripted: the script or caption is written.
- Filmed: footage is captured.
- Edited: post-production done.
- Ready: scheduled and waiting for the publish date.
- Posted: live. Done. Move on with your life.
Custom vs. date sort
Two sort modes at the top of the board:- Custom: drag cards to reorder within a column. Order sticks across reloads, no fighting it.
- Date: cards sort by publish date automatically. Drag handles are disabled (no manhandling the sort, sorry).
Filter pills
Above the board: All · Reel · Carousel · Image · Custom · By date. Click one to narrow what’s shown. The board doesn’t lose cards, it just stops showing them. Click All to reset.Calendar view
Toggle to the calendar to see everything by publish date. Useful for noticing gaps, accidental clusters, or that one week where you somehow scheduled six posts on Tuesday and zero everywhere else (it happens to the best of us). Grab any card and drag it onto a different day to reschedule it right there, no opening the card to fiddle with the date field. Click an empty day to start a fresh idea on that date.Generated calendar
When you first pick an archetype, the app generates a draft calendar: roughly a month of empty slots laid out according to your archetype’s content mix (growth / authority / personal) and the pillars associated with it. These slots are flagged as generated under the hood, so they’re easy to tell apart from ideas you wrote yourself. You’re not stuck with them. Edit, delete, replace, whatever. They’re a starting point, not a contract. Want a fresh batch later? The Generate schedule button rebuilds slots for any date range, and it shows you a live preview before it commits: how many slots it’ll create, the exact growth / authority / personal split, and how many existing generated slots it’ll replace. It spreads your content mix across the whole run instead of week by week, so a small personal share no longer quietly rounds down to zero, and it flags any category that would get shut out so you can bump the weeks or posts per week.Cards from Weekly Reviews
Every Monday your Weekly Review delivers AI-generated content ideas tuned to your winning patterns. When you click + Add on a suggestion, that card drops straight into the Ideation column with the AI’s reasoning preserved as a Seed block visible inside the card. So your tracker fills itself with ideas grounded in your actual data, not generic content prompts pulled from someone’s Notion template. See Weekly Reviews for the full picture.Brain dump
The Brain dump button in the toolbar is for when your head is full and your board is empty. Hit it, then either record a voice note (ramble away, seriously, structure is not required) or paste a wall of text. The AI splits your stream of consciousness into separate content ideas, sorts each one into a pillar and category, and shows you the proposed cards. Uncheck anything that missed the point, hit Add, and they all land in Ideation with your own words preserved as the seed. Five minutes of talking on a walk becomes a week of planned content. This is the single highest leverage button in the app, we will not be taking questions. A few notes:- The transcript is editable before you split it, so you can trim the part where you talked about lunch.
- It only creates ideas it actually finds. A two-topic ramble makes two cards, not eight padded ones.
- These cards count as yours, not AI-generated. The AI just did the sorting.
Writing flow inside a card
Click a card to open the detail modal. The left rail holds the metadata (status, type, category, pillar, publish date, notes). The right side is your writing surface:- Seed (if present): the origin context. For AI-generated cards this is the “why this idea” rationale. For manual ideas, it’s whatever inspiration you pasted in. Read-only callout block above the script area.
- Script editor: where the actual script lives. Markdown-ish editor with bold, italic, lists, headings.
- Caption & post link: collapsible section below. Open it when you’re ready to write the caption and stage the post URL.
Write for me (the ghostwriter)
In the script toolbar there’s a ✦ Write for me button. Click it and the AI drafts the script for you, but not in generic AI voice. It builds the draft from:- The card’s seed and your expanded thoughts (your raw thinking is the source material)
- Transcripts of your own top posts, so the draft sounds like you and not like a LinkedIn motivational poster
- The winning patterns from your latest Weekly Review
- Your archetype and niche
- ✦ Write caption: lives next to the caption field. Drafts your Instagram caption from the script, with a first line that works as a feed hook, line breaks that breathe, and a few niche hashtags that aren’t #blessed. Same voice engine, same “make it yours” rule, and the same ↩ Undo if you want your old caption back.
- 5 hooks: lives in the script toolbar once you have a script. Generates five alternate openings, each attacking from a different angle (curiosity, contrarian, stakes, specificity, story). Click Use to swap one in as your new opener, or copy them out to compare. Hooks are 80% of the battle, so yes, this button earns its place.
Post performance on your cards
Here’s the loop-closer. When a card reaches Posted and you paste the Instagram URL into its Post link field, the app matches it against your synced Metrics data and shows the receipts:- The card gets a small badge like ▲ 2.3×: how that post performed against your median engagement rate. Green means above your median. Hover it for the exact ER.
- Inside the card, under the post link, you get the full stat row: likes, comments, views, and the engagement multiple. It even appears live the moment you paste the link.