Content tracker

The Content Tracker is where you actually make content, not just talk about making content. It’s a kanban board, a calendar, and a writing workspace all stitched into one. Notion would charge you $20 a month for less.

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The board

Seven columns, left to right:

1. Not started: parked. The “I’ll think about this later” pile.
2. Idea: you’re actively working on it as an idea. Hook drafts, angles, vibes. Suggestions from your Weekly Review land here when you hit Add.
3. Scripted: the script or caption is written.
4. Filmed: footage is captured.
5. Edited: post-production done.
6. Ready: scheduled and waiting for the publish date.
7. Posted: live. Done. Move on with your life.

Drag cards between columns to update status. Each card has a publish date, a platform (Instagram or YouTube), a type (Reel, Carousel, or Image), and a medium (Video, Audio, or Photo). New ideas default to Reel, because that’s what most of you are shipping. Cards also show a small No script chip when there’s nothing written yet, or a Draft chip when there’s a script but the card is still sitting in Not started / Idea. Saving a script from those early stages auto-moves the card to Scripted, so the board stops lying about where you actually are.

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This week, faster

Two toolbar buttons show up whenever you have unscripted cards with publish dates in the next 7 days:

• Write this week: opens those cards one after another. Write (or hit Write for me), Save, next card. Exit focus anytime.
• Draft all: runs Write for me across every unscripted card this week, then walks you through reviewing each draft.

Your home dashboard’s week plan links straight into the exact card. No hunting the board for the thing you already know you need to write.

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Overdue cards

Life happens. When cards sail past their publish date without hitting Posted, they get an amber Overdue badge and a banner appears at the top of the board with the count. One click on Clear dates moves them all back to the undated backlog (no guilt pile), or open the calendar and drag them to new dates.

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Custom vs. date sort

Two sort modes at the top of the board:

• Custom: drag cards to reorder within a column. Order sticks across reloads, no fighting it.
• Date: cards sort by publish date automatically. Drag handles are disabled (no manhandling the sort, sorry).

Switch whenever. Sort preference is just visual, your data doesn’t move.

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Filter pills

Above the board you’ve got three clusters:

• Type: All · Reel · Carousel · Image
• Show: All · This week · Needs script (Needs script = scheduled this week with no script yet)
• Sort (board view): Custom · By date

Click one to narrow what’s shown. The board doesn’t lose cards, it just stops showing them. Click All to reset.

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Calendar view

Toggle to the calendar to see everything by publish date. Useful for noticing gaps, accidental clusters, or that one week where you somehow scheduled six posts on Tuesday and zero everywhere else (it happens to the best of us). Grab any card and drag it onto a different day to reschedule it right there, no opening the card to fiddle with the date field. Click an empty day to start a fresh idea on that date.

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Generated calendar

Pick an archetype and a Generate schedule button shows up at the top of the tracker (pick one while you’re on this page and it opens right up). It lays out a draft calendar: roughly a month of empty slots based on your archetype’s content mix (growth / authority / personal) and the pillars associated with it. These slots are flagged as generated under the hood, so they’re easy to tell apart from ideas you wrote yourself. You’re not stuck with them. Edit, delete, replace, whatever. They’re a starting point, not a contract. Want a fresh batch later? The same button rebuilds slots for any date range (defaults to 3 posts per week, matching the home posting goal), and it shows you a live preview before it commits: how many slots it’ll create, the exact growth / authority / personal split, and how many existing generated slots it’ll replace. New slots come in as Reels. It spreads your content mix across the whole run instead of week by week, so a small personal share no longer quietly rounds down to zero, and it flags any category that would get shut out so you can bump the weeks or posts per week.

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Cards from Weekly Reviews (and Remix)

Every Monday your Weekly Review delivers AI-generated content ideas tuned to your winning patterns. Add drops a card into Idea with the AI’s reasoning as a Seed. Write does that and opens the card so you can hit Write for me immediately. Same pattern on Remix ideas from Posts: Add vs Write. Ideas without the extra hop. See Weekly Reviews for the full picture.

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Writing flow inside a card

Click a card to open the detail modal. The left rail holds the metadata (status, type, category, pillar, publish date, notes). The right side is your writing surface:

• Seed (if present): the origin context. For AI-generated cards this is the “why this idea” rationale. For manual ideas, it’s whatever inspiration you pasted in. Read-only callout block above the script area.
• Develop the idea: open by default when the script is still empty. Jot your rough thinking, the angle, story beats, whatever’s in your head. Everything you write here feeds Write for me, so a messy paragraph of real thoughts beats a blank box every time.
• Script editor: where the actual script lives. Markdown-ish editor with bold, italic, lists, headings.
• Caption & post link: collapsible section below. Open it when you’re ready to write the caption and stage the post URL.

You don’t have to use every field. If you can rip a post in one go, just type the script and ship. The structure is there for when you’re stuck. Prefer talking it out? Write in Studio on the card saves your edits and opens a Studio desk with the card’s idea, seed, and thinking already in the message box, ready for you to send. Then you build the script together. When something good comes out, hit Save to tracker on the script and it lands on your board as a new card (cleaned up, not the whole chat dump).

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Write for me (the ghostwriter)

In the script toolbar there’s a Write for me button. Click it and the AI drafts the script for you, but not in generic AI voice. It builds the draft from:

• The card’s seed and your expanded thoughts (your raw thinking is the source material)
• Transcripts of your own top posts, so the draft sounds like you and not like a LinkedIn motivational poster
• The winning patterns from your latest Weekly Review
• Your archetype and niche

The draft respects the card’s format: Reels get a spoken script with a hook that earns the next three seconds, Carousels get slide-by-slide copy, Images get a hook line. If you already have a script, the button becomes Rewrite for me and asks before replacing anything. Rewrites aren’t destructive either: an Undo button appears so you can put your previous draft back and try a few takes without losing the one you liked. After it writes, a small line under the editor shows what it drew from, something like “Written from 3 of your reels + 2 winning patterns”, so you always know whose voice you’re getting. Hover it for the specifics, and curate which reels count over in Library. If you haven’t imported any of your own reels yet, you’ll get a nudge under the draft pointing you at Library. That nudge is not optional personality. Zero voice samples = generic AI. Three of your own reels ticked as voice samples = it actually sounds like you. Treat the output as a strong first draft, not a finished post. Read it out loud, punch up the parts that don’t sound like you, then ship. The more of your own reels you’ve imported into Library, the more it sounds like you. The ghostwriter has two siblings:

• Write caption: lives next to the caption field. Drafts your Instagram caption from the script, with a first line that works as a feed hook, line breaks that breathe, and a few niche hashtags that aren’t #blessed. Same voice engine, same “make it yours” rule, and the same Undo if you want your old caption back.
• 5 hooks: lives in the script toolbar once you have a script. Generates five alternate openings, each attacking from a different angle (curiosity, contrarian, stakes, specificity, story). Click Use to swap one in as your new opener, or copy them out to compare. Hooks are 80% of the battle, so yes, this button earns its place.

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Post performance on your cards

Here’s the loop-closer. When a card reaches Posted and you paste the Instagram URL into its Post link field, the app matches it against your synced Posts data and shows the receipts:

• The card gets a small badge like 2.3×: how that post performed against your median engagement rate. A circle around it means 1.5× or better. Hover it to see what it’s measured against.
• Inside the card, under the post link, you get the full stat row: likes, comments, views, and the engagement multiple. It even appears live the moment you paste the link.

So the board stops being just a planner and starts being a scoreboard. The card you wrote three weeks ago now tells you whether it actually worked. Your Weekly Review also knows which posts came from cards, so it can tell you how your planned content stacks up against the stuff you improvised at 11pm. Only works for posts that are in your synced data (the last 90 days), and you need your Instagram handle connected. Older links just quietly show nothing. And you barely have to paste links at all: when a card sits in Posted without a link, the app compares your card’s caption and script against your synced posts and suggests the match. Open the card and you’ll see “Looks like this is your May 16 carousel” with a Use this link button. One click, receipts attached. It never links anything without you confirming, because trust issues go both ways.

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Coach feedback

Your coaches can leave feedback on a script. It shows up inside the card under Coach feedback. Resolve each comment with the check mark once you’ve addressed it. You’ll know feedback arrived two ways: a notification that jumps straight to the card when you click it, and a small comment count on the card itself out on the board.

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Trash

Deleted cards go to the trash rather than being nuked. Click the trash icon in the toolbar to see what’s in there and restore anything you deleted in a moment of post-coffee chaos. No support ticket required, we believe in you.