When your first one shows up
The Monday cron only picks you up once your Instagram account has been connected for at least 7 days. That gives Apify enough time to sync real data instead of writing a memo about three test posts. Once you’re past the 7-day mark and you have at least 5 synced posts, your first review lands automatically the next Monday at 9 a.m. ET. You don’t have to do anything. If you can’t wait: click Generate now on the empty state and we’ll fire one off immediately. Same memo, just earlier.The page layout
Left rail: the Archive — every past week you’ve had a review for. Click any week to load that one in the main view. The current/newest sits at the top with a salmon left-bar. Right column: the actual review for whichever week you’ve selected.What’s in a review
Top to bottom:Stat strip
Four mono tiles at the top, Bloomberg-terminal style:- Top pattern ER — the engagement rate of your strongest winning pattern, with a one-liner identifying it.
- Weakest ER — same idea, for the pattern that’s dragging.
- Posts analyzed — how many posts went into this week’s read (always ≤ 60).
- Patterns found — total winning + dying clusters identified.
Headline
One sentence summarizing the whole week. Usually the punchline of the entire review compressed into something you could screenshot.What’s working / What’s not
Two columns. Left is wins (green dot, salmon ER values), right is losses (muted dot, muted ER). Each row is a pattern: a short title, one-line evidence prose, and salmon Posts chips below that you can click to open the specific Instagram posts in a new tab. Chip labels are human-readable, so you’ll see things like↗ May 14 · Carousel instead of opaque shortcodes. If a post got deleted on Instagram between sync and now, the chip falls back to the raw shortcode.
Recommendations
Five-ish numbered actions Claude generated based on the patterns. Each one is a single sentence starting with a verb. Treat these like a checklist for next week. One nice wrinkle: if you’ve been pasting post links into your Content Tracker cards, the review knows which posts were planned on your board versus improvised on the fly, and it’ll comment on how the two compare. Planning beating improvising is the most satisfying graph that doesn’t exist yet.Suggested cards
Five to seven content ideas pre-built from your winning patterns. Each card has:- A title you could literally use as a post hook
- Category, pillar, and format tags (matching your archetype)
- A seed explaining why this idea fits your data — what winning pattern it’s borrowing from and how
Refresh recap
The Refresh review button on the headline card regenerates this week’s review using whatever IG data has synced since the last run. Useful if you posted a banger between Monday’s cron and now and want it accounted for. Refresh is disabled if the latest review was generated less than 6 days ago. The point of a weekly review is to give patterns enough room to actually shift between runs.Caveats (the small print, but read it)
- Reviews need 5+ synced posts to generate. Posting less than ~1 a week? The cron will silently defer you until you cross the threshold. No empty-state failure, just a quiet wait. (No judgment, post when you post.)
- Engagement rate is current-follower-count based. Same caveat as the Metrics page. Posts from when you were smaller look weaker than they were at the time. We’ll fix this. Promise.
- Claude can hallucinate patterns. The recommendations are starting points, not gospel. If a pattern doesn’t match what you remember about a post, sanity-check the shortcode chips before acting on it. You’re the sanity check, not the AI.
- Archive grows forever. Past reviews don’t auto-delete. We’ll add a prune option if it ever gets unwieldy.