What we pull
For your account, daily-ish:- Follower count, following count, total post count
- Profile pic, display name, bio
- Your posts from the last 90 days: caption, thumbnail, likes, comments, views, post type, posted date
Setting it up
You added your Instagram handle during onboarding so this should already be quietly running. If it’s somehow not, click your name in the sidebar profile menu, open the editor, and add or fix the handle. Your first sync runs on its own in the background right after onboarding, because we have to actually go visit your profile. If your numbers still haven’t shown up after a minute or two, hit Sync now on your dashboard. After that, the daily sync picks you up and you don’t have to think about it.Your dashboard (the glance version)
The home page carries the summary so you never have to go digging for the basics:- The figures row: followers, reach over the last 7 days, posts this week against your goal, and engagement.
- Today’s Move: the one most useful thing to do next, picked from your data. Not feeling it? See other ideas shows the runners-up.
- Followers, last 30 days: your snapshot line, with the high and low labeled.
- Winning now: your top 3 outlier posts from the last 30 days, each with a multiplier chip and a link to that post on the Posts page.
- This week’s plan: what’s scheduled on your tracker this week, each one a click away from its card.
- Your posting goal: a ring that fills as you post. The goal is yours to set (3 is the default). Change it in your profile or in your Monday week setup.
- From your weekly review: the headline from your latest Weekly Review.
- Insight cards: a carousel at the bottom with how your formats compare, which posts spiked, and how your pillar mix is doing.
The Posts page
A profile row up top (avatar, handle, follower/post counts, last-synced dot, plus Manage and Refresh), then the table. If you’ve connected a second account, a switcher shows up here too.Synced posts table
Every post we have on you, sortable by:- Date (default, newest first, because that’s how you actually think about your content)
- Likes
- Comments
- Views
- Engagement rate = (likes + comments) divided by current follower count
Filtering by type
Pills above the table: All · Reels · Images · Carousels. Click one to narrow. Reels and standalone video posts get grouped together because on modern Instagram those are functionally the same thing (RIP IGTV, you weren’t missed).Outliers
Posts whose engagement rate is at least 1.5x your median get a multiplier chip right in the engagement column, circled in orange. A 5x gets the same circle as a 1.5x, so the number does the bragging. Same chip, same circle, everywhere it appears (dashboard, Winning now, this table), so a score always reads the same. This is the entire reason this page exists. Sort by engagement, find the chips, study what those posts have in common. That’s your content strategy update for the week, no spreadsheet needed. Want the AI to do that pattern-finding for you instead? That’s what Weekly Reviews is for. Same data, automated read, plus pre-built content ideas you can drop into your tracker.Remix
Every row in the posts table has a Remix button. Click it on a post that popped off and the AI does two things:- Breaks down why it worked. The actual mechanic: the hook structure, the format, the emotional beat, with evidence pulled from your caption and your numbers. Not vibes, receipts.
- Generates 3 remix ideas. Same winning mechanic, fresh angles. Each one respects your archetype’s pillars.
Outlier alerts
The chip shows up at 1.5x, but alerts are pickier, because a ping for every decent post is just noise. A post earns one when it’s less than 2 days old, running at 2.5x your median or better, and in your own top 10% for the last 90 days. Then you get a notification in the app (which post, the exact multiple, and a one-tap link straight into Remix while the algorithm is still in love with you) and an email with the same news. Tap the notification and the breakdown’s already loading, no hunting through the table. One alert per post, ever, and 2 a week at most. We celebrate, we don’t spam. Today’s Move on your dashboard will also nudge you about it, because a post taking off is exactly the moment to act.Refresh
The Refresh button kicks off a fresh sync on demand. Takes ~30 seconds because we’re doing real work. You get one a day (it resets at midnight Pacific, and the automatic syncs don’t use it up). Use it when you just posted and want it reflected, or when something looks suspiciously stale.Caveats (the boring but important part)
- Engagement rate uses your current follower count for every post. So old posts from when you had fewer followers look weaker than they actually were at the time. We’ll fix this eventually by snapshotting follower count at post time. For now: weigh recent posts against each other, not against your 2 a.m. throwback from 2023.
- We pull the last 90 days. Deep back catalog? It doesn’t come along for the ride.
- Private accounts won’t work. We can’t pull what we can’t see. Public your account if you want this to do anything.
- Changed your handle? If we can’t find your account anymore, the Posts page says so in a banner instead of quietly showing old numbers. Fix the handle in your profile.
- 0-follower edge case: engagement-rate math breaks at zero followers (divide by zero is still illegal in 2026, the courts haven’t budged). Sync once, then it works.