What a yap is
Yapping is talking to camera the way you’d talk to a person. Raw, direct, opinionated, up to three minutes. It’s not a polished reel, a tutorial, or a rant with no point. The goal is reps. Five videos out, not one video perfect.Before you start
The first time you open Your First 5 Videos, you’ll watch the How to YAP training. It’s the framework your five videos follow, so it’s worth the few minutes. Once you’ve watched it, hit Yes, I watched it and your five videos open up. Not ready yet? Hit Not yet and come back whenever. Want a refresher later? Watch the training sits at the top of the page, anytime.How it works
Each video follows the same three beats:- Hook: the first few seconds. It has two jobs: stop the scroll, and make them need the rest of the video. The best hooks are for your people, a little unexpected, and easy to get on first listen.
- Story: one real moment that made the hook true. What you were doing before, the exact moment it flipped, and what changed after.
- Value: the one thing viewers keep. If you have three takeaways, you have three videos.
The five templates
Every video has its own template, in this order:- The Contrarian (plant your flag): “Most coaches will tell you X. I tell my clients to do the opposite.”
- The Origin (why you see it differently): “I was doing something unexpected, and now I do this. How did it happen? Let me take you back.”
- The Rule I Broke (proof through defiance): “I stopped doing the industry norm a year ago. It’s the reason I got this result.”
- The Heretic (borrowed proof): “I’m a coach and I don’t believe in the thing everyone in my niche swears by.”
- Everything You Know Is Wrong (your conviction, out loud): “Everything you know about this is wrong. Take it from someone who got the result.”
What you get
Bullets, not a script. That’s on purpose. You’re building the muscle of speaking freely, and a script would do the opposite.- Each finished video shows up as a card with its Hook, Story, and Value bullets.
- Hit Go deeper on any beat when you look at a bullet and don’t know what to say.
- Save to tracker drops it into your Content Tracker as an idea, ready to film.
- Finish all five and you get a single document with every outline in your library.
Tips
- Watch the training first, for real. The AI coaches you through the framework, but it lands way faster when you’ve seen it done.
- Do all five in one sitting. About 20 minutes total. Then film one a day.
- Answer with the real moment. “A client once struggled” is vague. “A client texted me at 11pm saying she’d eaten the whole sleeve of crackers again” is a story.
- Your own words count. Write a hook you love and it gets locked in. If something’s genuinely off (like it only names the topic), the AI tells you once and offers a fix next to your line. Your pick wins either way.
- Post before it feels ready. It never feels ready. Score reps, not views.
Time
About 20 minutes for all five, a few minutes per video, plus the How to YAP training the first time.Prerequisites
Finish your North Star, Citizen, and WorldCode first. Your First 5 Videos appears in the sidebar under Create as soon as they’re done, and the Studio stays locked until you’ve mapped all five.Already had the Studio before this step launched? Then it’s optional for you. Your Studio stays exactly where it is. If you want the reps anyway, it’s right there in the sidebar under Create, tagged Optional. You can also find it under Your foundation on your home page, or search for it with ⌘K. Once you’ve mapped all five, the sidebar row tucks itself away.