Studio

The Studio is where videos get written, which is the part everyone skips and then wonders why filming feels like pulling teeth. You bring an idea (or show up empty-handed), the AI writes with you, and you leave with a script that sounds like you on a good day.

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The shelf (why the AI sounds like you)

Across the top of the Studio runs a slim strip called the shelf: five chips, one for each bucket of your room, the stuff the AI reads before it writes a single word. Click a chip and its panel opens with everything in that bucket. There’s a search button for when the room gets big, a Setup link, and a running item count on the right so you can see how stocked you are at a glance. On a phone the shelf scrolls sideways. Click anything in a bucket to read it. From there you can Ask about this, Remix this on inspiration, or Develop into script on an idea. Removing something works two ways. Notes and voice notes are gone for good. Uploads, reels and links just leave the room and stay in your Library. The fuller the room, the better the writing. An empty room gets you generic AI slop. A stocked room gets you a draft that needs one read-out-loud and a couple of tweaks. This is the whole game.

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The two-minute shortcut

Hit Setup on the shelf (or Build my room if the start screen is nudging you) and Build your room runs in about two minutes:

1. Add your business info
2. Sync Instagram
3. Import your top videos into My Voice + Content, as voice samples
4. Inspiration accounts (optional): name creators you admire, and the app watches them on Radar and imports one top reel from each

Each step shows live status, and a step that fails gets a Retry. You can always open the Studio anyway. Two things also happen on their own the first time you open the Studio. Your finished documents land in My Business, and three starter playbooks land in Expert Brain: The Hook Playbook, Story Structure That Holds Attention, and Short-Form Script Craft. Add your own on top whenever you like. If you already filled Expert Brain yourself, it’s left alone, and if you delete the starters, they stay deleted.

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Starting something

The start screen asks one question: What do you want to make today? Type your idea into the box and send it. Pick the angle underneath first:

• Growth: made to reach a new audience
• Authority: builds trust with buyers
• Personal: builds connection with your people
• Storytelling: a personal story with a point

A desk opens and the assistant says hello first, with your idea waiting in the message box. Send it when you’re ready. Or start from a format:

• Reel: the same four angles, as a guided interview in four steps. A few rounds of answering questions becomes a script you can film today.
  1. Brain dump: unload the idea in your own words and get angles back. Voice-note energy, structure not required.
  2. Framework: map the idea into a skeleton you can fill in. Tap the direction you like.
  3. Structure: a shootable bracketed script in your own wording.
  4. Voice pass: the final spoken script in your voice, ready to film.
  Hit Continue whenever you’re ready for the next step. There’s no rush, and you can keep talking at any step.
• Carousel: lands on the strongest angle from your room, then writes it slide by slide. Turn into reel rewrites it as a spoken script.
• 5 hooks: five openers grounded in your room, each with a note on why it works. Use writes a reel from that hook, and Save Idea parks it on your tracker.
• Develop my ideas: picks the most promising thing in your New Video Ideas and builds it out. It stays grayed out until your voice or ideas buckets have something in them.

Already have a card on your Content Tracker? Write in Studio on the card opens a desk with its details filled in, ready for you to send. Below all that sits a quiet Continue list of your recent sessions. And if you’d rather be shown than told, the Tour button at the top right runs a short walkthrough of the whole screen.

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Your voice, literally

Scripts are written in your voice, learned from your reel transcripts. Under the composer you’ll see Voice profile active, or a nudge to set one up if it isn’t. Every finished script also shows what it had to work with, like Voice profile: 12 reels on file · 4 winning patterns. Want to see the rules it’s following, or set your own? Go to your profile, find Voice & style rules, and hit Generate from my reels. The app drafts a style charter from your own content, and it’s fully editable. Tighten anything it got wrong and every future draft follows your version.

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The desk

Once a session starts, you’re at the desk: shelf up top, conversation below. Talk to it like a writers’ room. Redirect, push back, “make the hook meaner.” It can take it. Prefer to talk? The mic in the message box turns a voice note into text. A one-line read from your latest Weekly Review sits just above the message box, so what’s working this week stays in view. Growth reels can also search the web for what’s current, and you’ll see Searching the web while it does. When a final script arrives, you’ll see Polishing your draft with a timer for 15 to 30 seconds. That’s the cleanup pass: it aligns the wording to how you talk and strips AI-sounding lines (no “it’s not X, it’s Y”, no em dashes, no stock phrases). Then the draft swaps into its finished form as a Reel script card:

• Hook / Script / Caption: the whole package, not just the middle. Each has its own copy button.
• Word count and spoken time: aim for 90 to 140 spoken words, the range for a reel. Way over? Tighten to ~45s does it for you.
• Copy script only: just the hook and script, ready for a teleprompter. Copy takes everything.
• Save to tracker: parks it on your Content Tracker so you can schedule it, film it, and eventually see how it did in Posts.

If you just need to knock out this week’s three scripts, Write this week and Draft all on the Content Tracker are still the shortest path. The Studio is for when you want your room open while you write.

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Picking up where you left off

One quirk worth knowing: a Studio session only saves once you actually reply. Clicking around, opening the start screen, changing your mind: none of it clogs your history. Only real conversations make the list. Once a session exists, three ways back in:

• The Continue list on the Studio start screen: your recent sessions, one click to resume.
• The main sidebar’s Recent chats: Studio sessions carry a little paintbrush marker and go right back into the desk.
• ⌘K: the command palette. Pages, actions, recent chats. Search the session, hit Enter, you’re there.

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On mobile

The whole thing works on your phone. The shelf scrolls sideways, the desk goes single-pane, and brain-dumping by voice while walking is honestly the intended use. Some of your best scripts will be paced out on a sidewalk.